AO Matters: A global marketing leadership format the Australian Open
Tennis Australia and the Australian Open are proud to announce AO Matters, an exclusive, invite-only conference designed for the world’s leading Chief Marketing Officers and senior brand executives. Held during the Australian Open, the world’s biggest annual sporting event in January , AO MATTERS will gather 100 select marketing leaders for a morning of thought leadership, high-value networking, and bespoke experiences — followed by world-class tennis. Created in collaboration with Premium Media and Branded.
For the first time, the AO is collaborating with PM Events and Branded, the team that delivers All That Matters, the renowned thought leadership forum in Singapore, to create a conference like no other. AO Matters will explore the future of global sports partnerships and brand engagement in an era of rapid transformation.
From the festivalisation of sport to emerging technologies, fan experience innovation, and cultural trends driving industry growth, the program will feature moderated discussions with some of the most influential voices in marketing and sponsorship.
”AO Matters is designed to bring together the brightest minds in marketing and brand leadership at one of the most dynamic sporting events in the world,” Tennis Australia Director of Partnerships and international Business Roddy Campbell said.
”This is an opportunity to shape the future of global sports partnerships, share insights, and build meaningful connections in an environment that celebrates innovation and world-class entertainment.”
DATE: Wednesday, 21 January 2026
TIME: 9:00am – 1:00pm - followed by Rod Laver Arena AO tickets
VENUE: Jolimont House, Melbourne Park