Entering its 21st year, ALL THAT MATTERS is Asia’s premier, award winning, cross cultural platform uniting the business of Music, Sports, Gaming, Marketing and Entertainment. A convergence point for creators, brands, platforms and industry leaders, it is where ideas spark, real connections are made and what’s next in culture is shaped in a unique environment - “Where Culture is Currency”.
NEW LOGO + NEW THEME!
A Brand Built on Culture, Creativity, Communities and Connections
The new “MATTERS” logo is designed as a continuous loop — a reflection of the people we bring together and a symbol of connection, collaboration, and the constant exchange of ideas that drives culture forward.
The explosion of colour? That’s our world of Music, Sports, Gaming, Marketing, Entertainment and everything in between, all colliding in the best possible way to celebrate CULTURE.
Different passions, one platform, limitless connections. And at its heart, it feels like us. Bold, energetic, slightly chaotic (in a good way), and built to make an impact, while having serious fun along the way.
From Live Music Stage to the Conference and all the Networking before, during and after ~ 6 Days. 1 Pass
What sets ALL THAT MATTERS apart is its distinctive dual-format experience.
The week opens with Music Matters Live, a 3-day, free-access music festival featuring over 20 international emerging artists. A vibrant showcase of global talent, it brings fans and culture together in its purest form.
It then transitions into a 3-day conference experience, where industry leaders, innovators, and decision-makers gather for insights, connections, and collaboration that shape the future of business and culture.
This seamless journey from festival to forum creates a powerful B2C2B ecosystem; connecting artists, brands, and industry leaders in one integrated platform.
Culture isn’t just shaping the world, it's driving it.
This is ALL THAT MATTERS. Where Culture is Currency.
Break Silos, Forge Alliances: Go Beyond Your Industry
All That Matters isn't just about connecting within your own industry. It's about sparking innovation by crossing industry lines. Here, you'll meet and collaborate with leaders from Music, Sports, Gaming, Web3, Marketing and Entertainment, all facing the transformative power of AI.
Imagine a music executive discussing fan engagement strategies with a sports marketer, or a gamer collaborating with a media executive on the future of content creation. This is the kind of cross-pollination that fuels the future of entertainment, and it all happens at All That Matters.
