44 artists, 130+ speakers, six days and nights, thousands of attendees
Watch the ATM 2026 highlights
From Live Music Stage to the Conference and all the Networking before, during and after ~ 6 Days. 1 Pass
What set ALL THAT MATTERS apart was its distinctive dual-format experience.
The week opened with Music Matters Live, a 3-day, free-access music festival featuring over 20 international emerging artists. A vibrant showcase of global talent, it brought fans and culture together in its purest form.
It then transitioned into a 3-day conference experience, where industry leaders, innovators, and decision-makers gathered for insights, connections, and collaboration that shape the future of business and culture.
This seamless journey from festival to forum created a powerful B2C2B ecosystem, connecting artists, brands, and industry leaders in one integrated platform.
Culture isn’t just shaping the world, it’s driving it.
This is ALL THAT MATTERS. Where Culture is Currency.
Break Silos, Forge Alliances: Go Beyond Your Industry
All That Matters isn't just about connecting within your own industry. It's about sparking innovation by crossing industry lines. Here, you'll meet and collaborate with leaders from Music, Sports, Gaming, Web3, Marketing and Entertainment, all facing the transformative power of AI.
Imagine a music executive discussing fan engagement strategies with a sports marketer, or a gamer collaborating with a media executive on the future of content creation. This is the kind of cross-pollination that fuels the future of entertainment, and it all happens at All That Matters.
