All That Matters 2026 ~ Where Culture is Currency

Entering its 21st year, ALL THAT MATTERS is Asia’s premier, award winning, cross cultural platform uniting the business of Music, Sports, Gaming, Marketing and Entertainment. A convergence point for creators, brands, platforms and industry leaders, it is where ideas spark, real connections are made and what’s next in culture is shaped in a unique environment - “Where Culture is Currency”.

ALL THAT MATTERS offers a distinctive 6-day, 1-Pass B2B2C experience, spanning a music festival and conference.

The event starts with Music Matters Live, a 3-day, free music festival showcasing 40+ amazing international artists, celebrating culture and fans.

It then transitions into a 3-day Conference where industry leaders gather for insights, connection, and collaboration.

This seamless Festival-to-Forum journey creates a powerful ecosystem where culture is the driving force connecting artists, brands, and industry leaders. 

Culture isn’t just shaping the world, it's driving it.